During my visit to Copenhagen I was very lucky to be given the opportunity to join the press tour for 3daysofdesign. Established in 2012 and directed by Signe Byrdal Terenziani, 3daysofdesign distinguishes itself as Copenhagens’s leading annual design event. Comprising journalists, bloggers and magazine editors from around the globe, we were all excited to be in Copenhagen to see the latest, greatest design ideas from Denmark. With a packed schedule led by Signe that involved various modes of transport (the boat ferries were a favourite), I’m so glad we got to see as much as we did. Every place we visited gave us a warm, hospitable welcome (the Danes know how to wine and dine!) and we were given insight into each brand, its history and new products. One of the highlights on day one was our visit to the inspiring Frama Studio Store. I’ve featured them before – the Frama Kitchen post immediately springs to mind – and I couldn’t wait to experience the beautiful store in real life.
The Frama Studio Store is located in central Copenhagen, in an historical building established in the 1800s. Formerly home of the St. Pauls Pharmacy, the striking interior features original woodwork and architectural elements. With a focus on solid materials with natural finishes and simple geometry, the objects within the Frama Collections signal a return to basics, representing a graphical and straightforward aesthetic approach to design. During 3daysofdesign, the showroom featured new behavioural case studies, showcasing a mixture of traditional and contemporary environments with different coloured tones and materials focusing on the context of home using elements of living.
Photography by Michelle Halford for TDC
Frama founder Niels Strøyer Christophersen also opened the doors to his apartment in Østerbro during 3daysofdesign. Showcasing a holistic approach to design and decorating, my friend and fellow blogger Hannah of Hannah in the House managed to squeeze in a visit to see the tour and listen to Niels speak. Definitely worth a read, take a look here.
To see the collections including St Pauls Apothecary range, furniture, art, lighting, kitchen and accessories and to shop online, visit Frama.